Glossary

Terms

SERP

A search engine results page, the page of links and features a search engine shows for one query.

SERP API

A service that runs a search on a search engine and returns the results page as structured data.

Organic result

A ranked link on a results page that is not a paid ad or a special block.

SERP feature

A block on a results page that is not a plain organic link, such as a featured snippet, map pack or news box.

Proxy

An intermediary server that forwards a request, so the target sees the proxy's address rather than the caller's.

Rate limit

A cap on how many requests an API accepts in a set time window, such as per second or per day.

JSON API

An API that sends and receives data in JSON, a text format built from keys, values, lists and objects.

Answer API

An API that returns a direct answer to a question, usually with the sources or quotes behind it, instead of a list of links.

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