SERP
A search engine results page, the page of links and features a search engine shows for one query.
What it means
SERP stands for search engine results page, the page a search engine returns after someone types a query. It usually mixes organic results, which are ranked links to pages, with paid ads and blocks such as maps, videos and answer boxes. The mix changes by query, country, device and language, so two people can see different pages for the same words.
For SEO teams, the SERP is the thing being measured. Tracking where a site ranks for a keyword means reading the page as it appears for a given location and device. Developers who build tools on top of search results usually start by pulling the SERP as structured data, then keep the fields they need. Many products store snapshots over time so that trends are visible.
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https://bestserpapi.com/glossary/serp/